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0718033329

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Product Description

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Product Specifications

Author
Donald Miller
Binding
Hardcover
Brand
HarperCollins
EAN
9780718033323
EANList
  • 9780718033323
ISBN
0718033329
ItemDimensions
  • 870 hundredths-inches
  • 575 hundredths-inches
  • 75 Hundredths Pounds
  • 94 hundredths-inches
Label
HarperCollins Leadership
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
HarperCollins Leadership
MPN
178737
NumberOfItems
1
NumberOfPages
240
PackageDimensions
  • 75 hundredths-inches
  • 875 hundredths-inches
  • 70 Hundredths Pounds
  • 575 hundredths-inches
PackageQuantity
1
PartNumber
178737
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2017-10-10
Publisher
HarperCollins Leadership
ReleaseDate
2017-10-10
Studio
HarperCollins Leadership
Title
Building a StoryBrand: Clarify Your Message So Customers Will Listen
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US